
Níže naleznete nejčastěji citované zdroje literatury, studií nebo výzkumů:
Vědecké články a studie
- ABRELL, Thomas, Matti PIHLAJAMAA, Laura KANTO, Jan VOM BROCKE a Falk UEBERNICKEL, 2016. The role of users and customers in digital innovation: Insights from B2B manufacturing firms. Information & Management [online]. 4., 53(3), Information Technology and Innovation: Drivers, Challenges and Impacts, 324–335. ISSN 0378-7206. Dostupné z: doi:10.1016/j.im.2015.12.005
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- ALSAAD, Abdallah K. H., Rosli MOHAMAD a Noor Azizi ISMAIL, 2014. The Moderating Role of Power Exercise in B2B E-commerce Adoption Decision. Procedia – Social and Behavioral Sciences [online]. 15. 5., 130, 4th International Conference on Marketing and Retailing 2013, INCOMaR 2013, 515–523. ISSN 1877-0428. Dostupné z: doi:10.1016/j.sbspro.2014.04.060
- ALSAAD, Abdallah, Rosli MOHAMAD a Noor Azizi ISMAIL, 2017. The moderating role of trust in business to business electronic commerce (B2B EC) adoption. Computers in Human Behavior [online]. 3., 68, 157–169. ISSN 0747-5632. Dostupné z: doi:10.1016/j.chb.2016.11.040
- BIEMANS, Wim G., Maja MAKOVEC BRENČIČ a Avinash MALSHE, 2010. Marketing–sales interface configurations in B2B firms. Industrial Marketing Management [online]. 2., 39(2), 183–194. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2008.12.012
- BRENNAN, Ross a Robin CROFT, 2012. The use of social media in B2B marketing and branding: An exploratory study. Journal of Customer Behaviour [online]. 24. 9., 11(2), 101–115. Dostupné z: doi:10.1362/147539212X13420906144552
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- GHARIB, Rebwar Kamal, Elly PHILPOTT a Yanqing DUAN, nedatováno. Factors affecting active participation in B2B online communities: An empirical investigation. Information & Management [online]. [vid. 2016-12-06]. ISSN 0378-7206. Dostupné z: doi:10.1016/j.im.2016.11.004
- GIBBON, H. A., 1926. John Wanamaker, Vol. 1, New York: Harper and Brother.
- GORDINI, Niccolò a Valerio VEGLIO, nedatováno. Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry. Industrial Marketing Management [online]. [vid. 2016-11-09]. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2016.08.003.
- GRIFFIN, Abbie, 2012. Qualitative research methods for investigating business-to-business marketing questions. In Lilien, & Grewal (Eds.), Handbook of business to business marketing (pp. 659–679). Edward Elgar Press.
- GU, Flora F., Jeff Jianfeng WANG a Danny T. WANG, nedatováno. The role of sales representatives in cross-cultural business-to-business relationships. Industrial Marketing Management [online]. [vid. 2016-11-12]. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2016.10.002
- GUENZI, Paolo a Gabriele TROILO, 2007. The joint contribution of marketing and sales to the creation of superior customer value. Journal of Business Research [online]. 2., 60(2), The 8th International Forum on the Sciences, Techniques and Art applied to Marketing, 98–107. ISSN 0148-2963. Dostupné z: doi:10.1016/j.jbusres.2006.10.007.
- HADJIKHANI, A., & BENGTSON, A., 2006. Consumer business networks. Business networks and international marketing. Seoul, South Korea: Doo Yang Publishing Co.
- HADJIKHANI, Amjad a Peter LAPLACA, 2013. Development of B2B marketing theory. Industrial Marketing Management [online]. 4., 42(3), Theoretical Perspectives in Industrial Marketing Management, 294–305. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2013.03.011
- HART, P., SAUNDERS, C. (1997). Power and trust: Critical factors in the adoption and use of electronic data interchange. Organization Science, 8(1), 23e42.
- HOLLIMAN, G. a J. ROWLEY, 2014. Business to business digital content marketing: Marketers’ perceptions of best practice. Journal of Research in Interactive Marketing [online]. 8(4), 269–293. ISSN 2040-7122. Dostupné z: doi:10.1108/JRIM-02-2014-0013.
- HUDSON, C. L. (1971). Buying-selling: Greater integration in the services. Industrial Marketing Management, 1(1), 59–80.
- CHONG, A. Y., BAI, R. (2014). Expert systems with applications predicting open IOS adoption in SMEs: An integrated SEM-neural network approach. Expert Systems with Applications, 41, 221e229.
- IYER, Karthik N. S., Richard GERMAIN a Cindy CLAYCOMB, 2009. B2B e-commerce supply chain integration and performance: A contingency fit perspective on the role of environment. Information & Management [online]. 8., 46(6), 313–322. ISSN 0378-7206. Dostupné z: doi:10.1016/j.im.2009.06.002
- JÄRVINEN, Joel a Heini TAIMINEN, 2016. Harnessing marketing automation for B2B content marketing. Industrial Marketing Management [online]. 4., 54, 164–175. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2015.07.002
- JAYARAM, Dureen, Ajay K. MANRAI a Lalita A. MANRAI, 2015. Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science [online]. 12., 20(39), 118–132. ISSN 2077-1886. Dostupné z: doi:10.1016/j.jefas.2015.07.001
- JEYARAJ, A., ROTTMAN, J.W., LACITY, M. C. (2006). A review of the predictors, linkages, and biases in IT innovation adoption research. Journal of Information Technology, 21(1), 1e23. Dostupné z: http://dx.doi.org/10.1057/palgrave.jit.2000056.
- KAUFMANN, H. R., M. R. CZINKOTA a M. ZAKRZEWSKI, 2015. B2B and internal relationships and curative international marketing: A polish case study. Industrial Marketing Management [online]. 11., 51, 69–78. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2015.05.030
- LACKA, Ewelina a Alain CHONG, 2016. Usability perspective on social media sites’ adoption in the B2B context. Industrial Marketing Management [online]. 4., 54, 80–91. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2016.01.001
- LAGES, Luis Filipe, Andrew LANCASTRE a Carmen LAGES, 2008. The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management [online]. 8., 37(6), Marketing of High-Tech Products, Services and Innovations, 686–697. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2007.05.008
- LE MEUNIER-FITZHUGH, Kenneth, Graham R. MASSEY a Nigel F. PIERCY, 2011. The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management [online]. 10., 40(7), Business to Business Branding, 1161–1171. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2010.12.002.
- LILIEN, Gary L., 1990. Industry–university cooperation at Penn State’s Institute for the study of business markets. Interfaces, 20(6), 94–98 (November–December 1990).
- LILIEN, Gary L., 2016. The B2B Knowledge Gap. International Journal of Research in Marketing [online]. 9., 33(3), 543–556. ISSN 0167-8116. Dostupné z: doi:10.1016/j.ijresmar.2016.01.003
- MALSHE, Avinash, 2010. How is marketers’ credibility construed within the sales-marketing interface? Journal of Business Research [online]. 1., 63(1), 13–19. ISSN 0148-2963. Dostupné z: doi:10.1016/j.jbusres.2009.01.004
- MATTSON, L. -G., 1973. Systems selling as a strategy on industrial markets. Industrial Marketing Management, 3(2), 107–120.
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- MÖLLER, Kristian a Petri PARVINEN, 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on “Implementing Strategies and Theories of B2B Marketing and Sales Management”. Industrial Marketing Management [online]. 2., 45, 3–11. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2015.02.025
- NAGY, Delmer, Joseph SCHUESSLER a Alan DUBINSKY, 2016. Defining and identifying disruptive innovations. Industrial Marketing Management [online]. 8., 57, 119–126. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2015.11.017
- OZAWA, Takumi, Akiyuki SEKIGUCHI a Kazuhiko TSUDA, 2016. A Method for the Construction of User Targeting Knowledge for B2B Industry Website. Procedia Computer Science [online]. 96, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 20th International Conference KES-2016, 1147–1155. ISSN 1877-0509. Dostupné z: doi:10.1016/j.procs.2016.08.157
- PAN, Y. (2013). Adoption model of mobile-enabled systems in supply chain. Industrial Management & Data Systems, 113(2), 171e189. Dostupné z: http://dx.doi.org/10.1108/02635571311303523.
- QU, Wen Guang, Alain PINSONNEAULT, Daniel TOMIUK, Shaoqing WANG a Yuan LIU, 2015. The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management [online]. 3., 52(2), 151–159. ISSN 0378-7206. Dostupné z: doi:10.1016/j.im.2014.07.002.
- REID, David A., PLANK, Richard E., 2000. Business marketing comes of age: A comprehensive review of the literature. Journal of Business-to-Business Marketing, 7(2), 9–186.
- RICHARD, James E. a Fruen PURNELL, 2017. Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market. Journal of Interactive Marketing [online]. 2., 37, 1–15. ISSN 1094-9968. Dostupné z: doi:10.1016/j.intmar.2016.06.003
- ROUSSEAU, D., SITKIN, S., BURT, R., CAMERER, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 35, 815e823.
- SARMENTO, Maria, Cláudia SIMÕES a Minoo FARHANGMEHR, 2015. Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management [online]. 1., 44, 131–141. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2014.10.010
- SEKIGUCHI, Akiyuki a Kazuhiko TSUDA, 2014. Study on Web Analytics Utilizing Segmentation Knowledge in Business to Business Manufacturer Site. Procedia Computer Science [online]. 1. 1., 35, Knowledge-Based and Intelligent Information & Engineering Systems 18th Annual Conference, KES-2014 Gdynia, Poland, September 2014 Proceedings, 902–909. ISSN 1877-0509. Dostupné z: doi:10.1016/j.procs.2014.08.164
- SHETH, J. N., & PARVATIYAR, A., 1995. Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255–271.
- SIAMAGKA, Nikoletta-Theofania, George CHRISTODOULIDES, Nina MICHAELIDOU a Aikaterini VALVI, 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management [online]. 11., 51, 89–99. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2015.05.005
- SILA, Ismail., 2015. The state of empirical research on the adoption and diffusion of business-to-business e-commerce Ismail Sila. International Journal of Electronic Business, 12(3), 258e301.
- SON, J., TU, L., BENBASAT, I. (2006). Trust-building measures in B2B electronic marketplaces. Communications of AIS, 18(1), 2e52.
- STREUKENS, Sandra, Stan VAN HOESEL a Ko DE RUYTER, 2011a. Return on marketing investments in B2B customer relationships: A decision-making and optimization approach. Industrial Marketing Management [online]. 1., 40(1), Business-to-Business Marketing in the BRIC Countries, 149–161. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2010.06.002
- STREUKENS, Sandra, Stan VAN HOESEL a Ko DE RUYTER, 2011b. Return on marketing investments in B2B customer relationships: A decision-making and optimization approach. Industrial Marketing Management [online]. 1., 40(1), Business-to-Business Marketing in the BRIC Countries, 149–161. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2010.06.002
- SWANI, Kunal, Brian P. BROWN a George R. MILNE, 2014. Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications. Industrial Marketing Management [online]. 7., 43(5), 873–881. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2014.04.012
- TAFESSE, Wondwesen a Kåre SKALLERUD, nedatováno. A systematic review of the trade show marketing literature: 1980–2014. Industrial Marketing Management [online]. [vid. 2017-01-27]. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2016.11.001
- TAMADDONI JAHROMI, Ali, Stanislav STAKHOVYCH a Michael EWING, 2014. Managing B2B customer churn, retention and profitability. Industrial Marketing Management [online]. 10., 43(7), 1258–1268. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2014.06.016
- TEO, T. S. H., LIN, S., LAI, K. (2009). Adopters and non-adopters of e-procurement in Singapore: An empirical study. Omega, 37(1). 972e987. Dostupné z: http://dx.doi.org/10.1016/j.omega.2008.11.001.
- TERHO, Harri a Anne JALKALA, nedatováno. Customer reference marketing: Conceptualization, measurement and link to selling performance. Industrial Marketing Management [online]. [vid. 2017-01-27]. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2017.01.005
- VENKATESH, V., BALA, H. (2012). Adoption and impacts of interorganizational business process standards: Role of partnering synergy. Information Systems Research, 23(4), 1131e1157. Dostupné z: http://dx.doi.org/10.1287/isre.1110.0404.
- WEBSTER, Frederick E. (1978). Is industrial marketing coming of age? In G. Zaltman, & T. Bonoma (Eds.), Review of marketing (pp. 138–159). Chicago: American Marketing Association.
- WIERSEMA, Fred, 2013. The B2B Agenda: The current state of B2B marketing and a look ahead. Industrial Marketing Management [online]. 5., 42(4), Special Issue on Applied Intelligent Systems in Business-to-Business Marketing, 470–488. ISSN 0019-8501. Dostupné z: doi:10.1016/j.indmarman.2013.02.015
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Internetové zdroje
- ADAMSON, Brent, Matthew DIXON a Nicholas TOMAN, 2012. The End of Solution Sales. Harvard Business Review [online] [vid. 2016-11-18]. Dostupné z: https://hbr.org/2012/07/the-end-of-solution-sales
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- LINGQVIST, Oskar, C, ace Lun PLOTKIN a Jennifer STANLEY, nedatováno. Do you really understand how your business customers buy? | McKinsey & Company [online] [vid. 2016-11-18]. Dostupné z: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/do-you-really-understand-how-your-business-customers-buy
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